Welcome to Serasi Designs. I’m Cindy Parwono, a graphic designer / business strategist / growth partner with over 20 years of experience in a variety of industries. I was an art director that served Ventura Foods, Sysco, Capcom USA, Fox Interactive, Allergan, UCLA, California Philharmonic, Shopzilla, Southern California Edison, Tutor Perini, and California Thoroughbred Breeders Association. I developed websites and mobile apps, and promotional motion graphics, among others. I consulted on several projects around social media, and I mentored & trained designers, and programmers regarding brand evaluation.
Making art is my life-long fascination. Since childhood, I was always interested in drawing. I illustrated “words-only” books that were placed in front of me by my parents so that I could see them come to life. I became the go-to person to get support for any arts & crafts projects because I was always eager to get started.
I’m excited to chat with you about your project, big or small. I pride myself on timely, well-organized work, always delivered with a smile.
With an easy-to-communicate attitude, I love connecting with my clients to understand their business needs.
I find it so fulfilling and rewarding to help entrepreneurs and startups alleviate their feelings of being overwhelmed. So often, new entrepreneurs struggle to articulate their vision and they feel frustrated because they can’t seem to find someone that ‘gets’ their design needs or their vision for their business.
My capability lies in transforming less into much. By what my clients don’t say or lack the skill to properly define their needs, I understand the gap and fulfill it with my expertise. I am an active listener, this thing helps me capture a lot while I give space to talk about what a client is envisioning.
I always want businesses to prosper and grow so I never put my clients in massive debt. With affordable customized options, we can do so much with so little here at Serasi Designs.
I hope to work together with you and make magic happen 🙂